Acknowledges it has cut its 2014 target for its operating margin operating income as a proportion of sales to between 6.5 and 7.0 percent for 2014, from 8.5 to 9.0 percent, partly due to higher marketing spend.Nike recorded an operating margin of 13 percent in the fiscal year to May 31.know driving higher levels of profitability is absolutely critical to our long term success, and we will get there. But we will not get there if we are not constantly winning in the marketplace, Hainer said. Adidas says it has run campaigns targeted at women in the United States and China in the last year.The biggest recent innovation hit Adidas can boast of which it will now be marketing even harder is the cushioning technology initially developed for running shoes that it is now rolling out to other sports.
While it is very good, right and proper to expose all forms of exploitation, I am very concerned about the fact that no anonymity was afforded to those interviewed, particularly the young man who took the hidden camera into the factory. Have you guaranteed their on going safety? If not you should have done otherwise you too could be charged with exploitation. It was very telling that in Saipan, where the workers had legal advice, you had to hide the identities of those interviewed.
Eh, it late (or early) in my locale and I grumpy with the trite responses and senseless ululation elsewhere in the comments. I mostly meant to argue with the notion that this is a story worth getting worked up about at all. You mentioned fast fashion and someone else linked to Zara $4bn of product but these stories sparking popular outrage are always about luxury brands which account for less weight and waste, surely.
Sparkle will be released in August. Continue reading this postFABLE FIGHT: Mirror Mirror vs. Wrath of the TitansIt’s a box office battle of mythic proportions this weekend as remixed fables and fairy tales go head to head. Nike’s new ad features transgender dancers voguing, proving there’s still a whole lot of goodness in the worldNike’s new ad features a dance style predominantly performed by queer and transgender people of color. It’s called voguing, and while Madonna appropriated the dance moves for her 1990 hit, “Vogue,” and Channing Tatum later wowed us with his vogue skills, it’s a dance movement worth reading up on and featuring in ads like Nike did. It’s called voguing, and while Madonna appropriated the dance moves for her 1990 hit, “Vogue,” and Channing Tatum later wowed us with his vogue skills, it’s a dance movement worth reading up on and featuring in ads like Nike did.